Last year our friends from Impuls (Agency for Applied Utopias) in Berlin started an action learning process with young campaigners (in German: Kampagnenwerkstatt) to collaboratively design and put into practice a campaign that would experiment with new ways of supporting the type of changes needed for the Great Transition.
What we know from the Smart CSOs dialogue is that current CSO campaigns are mostly focusing on concrete and often very technical policy wins and are too often driven by short-term tactical considerations rather than by a strategy of long-term systemic change. In his recent book What Money Can’t Buy, Harvard’s political philosopher Michael Sandel laments the vacancy in public discourse about the big moral questions that people really care about. As there are no signs from governments or political parties to fill this vacancy, it seems that civil society has a real opportunity to fill this gap and design campaigns that kick-start societal conversations and thereby play a role in a much needed cultural transformation. This is exactly what the Impuls campaign learning process arrived at.