Great Transition Story Strategy Guide
Tackling the current global ecological and social crises urgently requires a cultural transformation away from today’s dominant consumerism and nationalism towards a culture of wellbeing with simpler living and a sense of planetary solidarity and identity.
Civil society organisations (CSOs) have a crucial role in helping to bring about such a Great Transition to a sustainable and equitable future (more about the vision of the Great Transition in the annex). Yet, current CSO campaigns often fail to address the cultural dimension of the Great Transition. The shortcomings can be found at two levels: