On November 29th/30th 2012 we held the Smart CSOs Storytelling workshop with Jonah Sachs in Cologne. This was within the aim of the Smart CSOs Lab on supporting civil society to develop effective strategies to enable a cultural transformation towards the Great Transition.
Jonah Sachs’ Introduction into Storytelling for the Great Transition:
Using the experience from his work at Free Range Studios, Jonah has developed a proven methodology to help campaigns tell great stories and become effective mythmakers. In this workshop we applied his approach to our context and explored how to develop effective stories for the Great Transition.
See in the Workshop Report how we went about this and see the two Great Transition (draft) story strategies we came up with. Please also see a document describing the Myth Gaps (old stories that are starting to fail in our world and where we can tap in and tell new Great Transition stories) to give you a fuller overview of the context.
If you would like to find out more about the 'hero's journey', the storytelling approach we worked with, please watch this short video:
We also recommend to watch Jonah's recent TED talk:
As a result of the workshop, several enthusiastic participants have already applied the method in their organisations and among other civil society networks.
Great Transition Story Strategy Guide
Based on the workshop method and outcomes we have published the Great Transition Story Strategy Guide, an exemplary exploration for how to develop Great Transition stories. We hope that this guide will inspire other actors in civil society to start thinking about how they can contribute to the Great Transition through telling (and living) new stories. You can download the guide here or read more about it in our blog article.
Bernd Nilles speaking about values required for the Great Transition:
Natalia Alonso speaking about the Storytelling approach:
Tobias Troll speaking about myth gaps: